Leticia Fagundes Netto
Marketing Analytics, CRM & Customer Insights
Based in London with international experience across Brazil and the UK, combining analytics, customer engagement, reporting, and operational thinking to support more data-driven business decisions and customer experiences.
Specializations
Strategic expertise across the full spectrum of customer data, analytics, and engagement disciplines.
Marketing Analytics
Performance measurement and attribution modeling across channels.
CRM Strategy
Platform selection, implementation, and optimization for customer relationships.
Customer Engagement
Multi-channel engagement strategies and campaign execution.
Lifecycle Marketing
Comprehensive journey strategies from acquisition to advocacy.
Data & BI
Data infrastructure, warehousing, and business intelligence architecture.
Reporting & Dashboards
Analytics dashboards and performance visualization frameworks.
Customer Insights
Segmentation, behavioral analysis, and predictive modeling.
Marketing Operations
Process optimization, MarTech stack design, and team enablement.